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We’re here to compete, and we’re here to win.

By Dave Shoffner on March 18, 2015


Food and beverage agency racks up eight wins in 2015 Addy Awards for
Big Hill Ciderworks and Hoss’s Steak & Sea House campaigns

HARRISBURG, Pa. (March 18, 2015) – They came, they saw, they took home 34 pounds of hardware in the Philly Ad Club’s 2015 ADDY Awards. The haul for quench, a food and beverage marketing agency with offices in Harrisburg and Chicago, included six gold awards and two silver awards for work for Hoss’s Steak & Sea House and Big Hill Ciderworks in Gardners, PA.

“We definitely sent a message with those wins, and we put the Philly advertising community on notice that we’re here to compete, and we’re here to win,” said quench President Michael Pavone. “I’ve long believed that it doesn’t matter where you’re located: Harrisburg, Philadelphia, New York or Chattanooga; if you’ve got great clients and great people, you’ll do great work, and the wins will follow. This is proof.”

quench is part of the Pavone Marketing Group, which also includes Pavone and Varsity, an agency that specializes in Baby Boomer and senior marketing.

Among the winning work for Big Hill Ciderworks was a trio of posters, each winning a Gold Addy. Other award-winning work for the central Pennsylvania cider maker included a Gold Addy for packaging and label design for the brewer’s Scrumpy cider. Silver Addy-winning work includes a poster and an award for packaging and label design.

For Hoss’s Steak & Sea House’s spring “Meaty Steakmas” campaign, quench grabbed Gold Addy awards in the categories of Radio and Television advertising and the best integrated campaign (single market).


quench is focused on helping food and beverage brands capture the attention, aspiration and purchase intent of consumers through fully integrated brand communications and innovation consulting. The agency enables clients to think more creatively, act more effectively and analyze more accurately through a combination of powerful, integrated insights; ideas; and innovation. quench offers traditional and digital advertising; brand and shopper marketing; strategic consulting; social engagement; public relations; mobile marketing; consumer research; interactive services and measurement with a proprietary approach to food and beverage innovation; research; and development. For more information, visit www.quenchagency.com



Special Radio and Television (budget less than $25,000) – Hoss’s Steak & Sea House
Integrated Campaign (consumer local, single market) – Hoss’s Steak & Sea House
Sales Promotion (packaging, single unit) – Big Hill Ciderworks (“Scrumpy”)
Collateral Material (poster, single) – Big Hill Ciderworks (“Fall Far”)
Collateral Material (poster, single) – Big Hill Ciderworks (“Before”)
Collateral Material (poster, single) – Big Hill Ciderworks (“Soil”)

Collateral Material (poster, campaign) – Big Hill Ciderworks
Sales Promotion (packaging, single unit) – Big Hill Ciderworks

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"Find a category you're passionate about, push your chips across the table and go all in." – Our president and CEO, Michael Pavone, on the importance of an agency specialization strategy. Read more at @adage: https://bit.ly/2K9XOVI.

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