With #ShareaCoke, Twitter unleashes first branded, custom emoji

Tweeting a specific, branded hashtag will spawn an emoji of two Coke bottles clinking.

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Wendy’s challenges BBQ fans to #CrackTheMasters in interactive video ads for limited-time pulled pork offerings

In an interesting new campaign, Wendy’s asks fans to engage with online video for a fuller interactive experience.

“The perfect state for us as advertisers is to have our television lead to a deeper digital experience because the second screen experience is so prevalent today.” – Chris Corley, group creative director at VML, Wendy’s digital agency of record

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Burger King’s creepy "Halloween Whopper" is coming to America, and you should be terrified

The black burgers are back, following last year’s Japanese debut.

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Snickers swaps out its brand name for hunger symptoms on painfully honest packaging

Now you can pick which Snickers will satisfy your hangry symptoms.

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Majority of McCormick spices to be non-GMO and organic by 2016

With its first introduction of non-GMO vanilla extract, McCormick says that 80 percent of its gourmet herbs and spices will be organic and non-GMO by next year.

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Thomas’ is hosting a Hometown Breakfast Battle

One of the entrants is from right in our backyard.

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Jimmy Fallon got Kenan and Kel to reunite for a Good Burger sketch

Welcome to Good Burger, home of the Good Burger. Can I get a '90s comeback hallelujah?

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Beacon topping: Pizza Hut gets high-tech in China

At more than 1,400 locations in China, the Yum! Brands chain will utilize the power of iBeacons to serve coupons, special offers and discounts to hungry fans in-store.

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Starbucks launches mobile order and pay across the USA

The coffee mogul has released its mobile order and pay software to all consumers nationwide.

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Cheetos wants to reward you for your carving masterpiece

Fans are encouraged to create their own spooky carving for a chance to win cash prizes and free products.

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Pepsi hooks up with Marshawn Lynch — and BBDO, N.Y.

It’s looking like another Super Bowl ad, but Pepsi Co. isn’t confirming yet.

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