Wendy’s challenges BBQ fans to #CrackTheMasters in interactive video ads for limited-time pulled pork offerings
In an interesting new campaign, Wendy’s asks fans to engage with online video for a fuller interactive experience.
“The perfect state for us as advertisers is to have our television lead to a deeper digital experience because the second screen experience is so prevalent today.” – Chris Corley, group creative director at VML, Wendy’s digital agency of record
Majority of McCormick spices to be non-GMO and organic by 2016
With its first introduction of non-GMO vanilla extract, McCormick says that 80 percent of its gourmet herbs and spices will be organic and non-GMO by next year.
Beacon topping: Pizza Hut gets high-tech in China
At more than 1,400 locations in China, the Yum! Brands chain will utilize the power of iBeacons to serve coupons, special offers and discounts to hungry fans in-store.
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