In a game that featured 15 first-time Super Bowl advertisers, eight car companies and one bizarre Puppymonkeybaby, it was an ad featuring an unborn baby hungry for Doritos that won America’s vote and took home the 2016 SpotBowl title to notch yet another Super Bowl win for a food & beverage brand.
Ad fans from across the nation weighed in on the annual SpotBowl commercial poll from quench’s sister agency, Pavone, both before and after the Big Game. And, while food & beverage spots from Doritos, Heinz and Snickers ranked highly, it’s no surprise that ads for toenail fungus and bowel-related afflictions were mired at the bottom of our rankings.
Even though it finished in the middle of the pack in the SpotBowl rankings, Mtn Dew’s nightmare-inducing “Puppymonkeybaby” dominated the social media conversation. Pavone’s digital media team was tracking social buzz, with Amazon.com scoring the biggest win, with more than 1.3 million pre- and post-game mentions. Doritos also won online, with a more than 3,000 percent increase in buzz during and after the game compared to pre-game levels.
Check out the top five spots according to America’s vote below. You can also visit SpotBowl to check out the final rankings and watch any spots you might have missed. While you’re there, go ahead and watch “Puppymonkeybaby” one more time. That creepy little guy gets more adorable with each view.
1. Doritos (“Ultrasound”) – A man uses Doritos to get a reaction from his unborn child.
2. Honda (“Somebody to Love”) – A flock of sheep is inspired to sing after hearing Queen from the Ridgeline’s truck bed audio system.
3. Heinz (“Wiener Stampede”) – A herd of dachshunds wearing hot dog costumes is united with people dressed as Heinz condiments.
4. Doritos (“Dogs in Disguise”) – Dogs go to great lengths to infiltrate a grocery store in search of Doritos.
5. Snickers (“Marilyn”) – Willem Dafoe plays a grumpy and hungry Marilyn Monroe on the set of “The Seven Year Itch.”
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