In recent years, the minimalist lifestyle has been gaining popularity. Everything from tiny homes to owning one pair of jeans is now seen as environmentally responsible and acceptable instead of outrageously impractical and downright poor.
But minimalism hasn’t stopped at physical belongings; it’s also influencing people’s physical beings. The Paleo Diet, bodyweight workouts and bike commuting are great examples.
So, how are quench and the rest of the food & beverage industry hopping on this self-propelled bandwagon?
Take Turkey Hill Haymakers for instance. Based on a centuries’-old farmers’ recipe of ginger, molasses and honey, Haymakers ciders, punches and teas are a simpler thirst-quenching response to today’s science projects that pass as rehydrating beverages. With a product like that, it only made sense for us to lean into the “simpler is better” strategy when helping Turkey Hill launch the Haymakers brand.
We also assisted Simply7, an organic chip brand, in spreading its message of simple, healthy and delicious snacks through social media efforts aimed at connecting simply healthy snacks with simply happy bodies.
Another brand embracing the minimalist mindset is Starbucks. When it comes to communicating in a clean, simplistic manner, Seattle’s coffee kingpin is an industry leader — so much so that it recently decided to remove its own name from all logos.
In conclusion, from brand standards, to product releases, to design, to living out of a backpack, less really is so much more. Minimalism may be a trend now, but the central idea of stripping things down to their central core has rung true, and will continue to ring true, in advertising, and on a much higher level, in life as a whole.
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