Heineken just made an HR campaign that’s as cool as any consumer ads it’s done

Continuing its “The Candidate” campaign, an internship contest that generated 1,734 global entries, Heineken is inviting talent to respond to 12 questions, which must be answered in three to five seconds. Think you have what it takes?

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Olive Garden’s Pasta Passes selling on eBay for as much as $4,500

Olive Garden began the Never Ending Pasta Passes at $100 each, which entitled a diner to seven weeks of all-access pasta from the brand’s Never Ending Pasta Bowl menu. You can still get the pass...for a few thousand dollars extra.

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Absolut Facebook bot offers free drinks

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Finally, a friend you can rely on to get you free drinks. Absolut’s Facebook bot is offering free drinks to consumers age 21 and older in a handful of big cities.

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France is the first country to ban all plastic plates and cups

Last month, France became the first country to ban all plastic cups, plates and silverware until 2020.

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Coming soon: in-store restaurants will put the "Bar" in "Barnes & Noble"

Barnes & Noble will be opening a 9,000-square-foot retail concept in Plano, Texas, in early 2017, where readers will be able to cozy up to an adult beverage or two.

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Coca-Cola’s "Journey" hits the road for U.S. mobile storytelling tour

Coca-Cola’s plan to put two Millennial storytellers in a 40-foot motor home to visit sites around America is an extension of the emotive approach to branding that Coca-Cola has used for decades.

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KFC would make the Colonel proud as it reignites growth in his image

Colonel Harland Sanders founded KFC in 1952. Since then, the real Colonel has passed, but the brand is still hard at work to revive growth in his image.

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Bud Light leverages fall football excitement via Twitter-supported fantasy draft

Fantasy football is so last year. By partnering with Twitter to bring the Cantasy Football Championship to life, Bud Light seeks high engagement in the very start of the football season.

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