How Martha Stewart conquered Facebook Live, one viral cooking video at a time
"For Facebook Live, Martha sticks to the brands she would naturally use in the kitchen when cooking for herself," said Marci Greenfield, director of content marketing. "She loves certain products and loves to point out which ones she loves!"
Krispy Kreme hid cameras in its donut boxes to film people’s unscripted reactions to them
What’s the secret to surprising and delighting your customers? Krispy Kreme found it by delivering donuts with secret cameras hidden in the boxes to create 30- and 60-second videos in its new campaign.
Carl’s Jr. used live ads to sponsor a 72-hour livestream for Vice’s new gaming site
During the livestream debut of Vice’s new gaming site, Carl’s Jr. became the first advertiser to produce live ads. Every 60 or 90 seconds into the event, Carl’s Jr. ran a sketch showing the chain’s mascot coming to life.
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