How the greatest ads for Volkswagen and Red Bull fully embodied the brand purpose

Some of the best ads go above and beyond simply selling a product or fulfilling the strategy behind it; the best ads embody that which the company stands for, like these ads for Red Bull in its Stratos campaign.

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Coca-Cola and Pepsi are both losing Millennial fans

While Coke tends to reach a younger audience than Pepsi, both soda giants are having trouble reaching Millennials, as most of this demographic is looking to more health-conscious offerings.

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Burger King’s ridiculous Christmas sweater puts a burning yule log on your belly

Burger King is getting into the holiday spirit with Christmas sweaters that will warm your belly — in a literal way.

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AB InBev puts Busch brand in the Super Bowl for the first time

"We are excited that Busch will make its Super Bowl debut in 2017. This is an unprecedented move and signals our investment and belief in the role value brands play in driving growth within our portfolio and the category at large," said Chelsea Phillips, senior director of value brands in the U.S. at AB InBev, in a statement.

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How Tito’s Vodka poured on the charm and grew bigger than Texas

Learn the story of a man named Bertito “Tito” Beveridge and how his no-frills Tito’s Handmade Vodka made its way to the top of the liquor business.

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Godiva’s new box of chocolates will be gifted four times, thanks to some clever packaging

This season, Godiva wants you to give the gift that keeps on giving — boxes within boxes of chocolates. How could it get any better than that?

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PepsiCo brings art to premium water with LIFEWTR

PepsiCo is throwing its hat into the ring of premium bottled water by featuring bottles that fuse creativity and design to not only hydrate, but also inspire.

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