KFC will bring gaming to Instagram with the Kentucky Fried Football Challenge
George Felix, director of advertising for KFC U.S., said his company "wanted to create a unique gaming experience that combines everyone's love of football, fried chicken and social media. The Kentucky Fried Football Frenzy uses Instagram's native features in a creative and hilarious way that hopefully entertains fans for hours on end."
More customer service brands are getting creative with Twitter’s new curated profiles
Earlier in 2016, Twitter released a capability that allows brands more creativity and control over how their profiles appear, with featured tweets.
Heineken: Creating brand ambassadors starts internally
On December 22, The Heineken Experience welcomed its one millionth visitor, making it the most-visited attraction in Amsterdam since its opening in 2008. The beer brand believes this has allowed it to create loyal brand ambassadors.
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