FX’s comedy Baskets brings back Costco and Arby’s for season 2, but still can’t land a paid integration

Few brand partnerships are as uncommon as that of FX’s Baskets, as neither brand is paying the production any money for their inclusion. Costco and Arby’s were included because the co-creator and executive producer wanted their support.

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Budweiser ending Olympic sponsorship after 32 years

"We continually evaluate our sponsorships as our business priorities evolve and we're adjusting our portfolio to reflect those priorities," said Eelco van der Noll, vp of experiential marketing at AB InBev, in a statement. "We're proud of our long-term partnership with the USOC and all that we have accomplished together on behalf of America's athletes."

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This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

A Raleigh, chocolatier worked with ad agency to create special posters, completely made of chocolate, celebrating its 5th anniversary. The posters weigh two pounds each, use 70 percent dark craft chocolate and were handcrafted by Videri co-CEO and chocolate maker Sam Ratto. 

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This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

It's not often you get to realize a childhood dream. Rapper Rick Ross just bought his - a Checkers franchise in his hometown, Carol City, Florida. The purchase has led to the creation of a tiny documentary, which the restaurant chain is using as branded content.  Checkers doesn’t do endorsements from celebrities and media personalities, but Ross' affection for the brand shone so brightly in his franchise application that the brand sensed an opportunity. 

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