In a bold move that quench President & CEO Michael Pavone promises will deliver “strong creative firepower” for the agency’s clients, quench has hired Brian Locascio and Josh Cannon as executive creative directors. 

In their new roles, Brian and Josh will enhance the shop’s overall creative, assist with new business development, and oversee work for a variety of clients, including Sun-Maid, StarKist and Herr's. Brian will also lead creative efforts at Pavone Marketing Group’s restaurant and hospitality marketing agency, Vigor, and at Market Street Trust Design Co., which specializes in packaging, logos, branding and web design. 

Brian previously spent time at award-winning agencies BBDO, Wieden+Kennedy, FCB, and Goodby Silverstein & Partners. At BBDO he created the AT&T “Hands” campaign that gained international recognition, being recognized at Cannes and named “Campaign of the Year” by the Kelly Awards. 

Josh was most recently creative director at Coca-Cola’s in-house agency. He’s held the titles of global creative director, creative director, associate creative director, and writer at Pyro, Modernista!, Chiat Day and BBH. Josh also spent time at BBDO, where he was a lead creative with Brian on the AT&T “Hands” campaign. 

Throughout the years, Brian and Josh’s work has been recognized by One Show, Cannes, Communication Arts, D&AD, London International, and the Emmy Awards. Together, they’ll deliver creative firepower and will lead the entire agency in our mission to create more breakthrough work for our clients.

(Read more about Brian and Josh’s arrival in Adweek and Adage.)