The Sauce: Consumer Insight

Everything old is new again…until it gets old

Posted on Mar 11, 2016

There’s a series of episodes in the current season of “Shameless” in which man-bunned hipsters begin to embrace The Alibi Room — a neighborhood dive bar in a down-and-out Chicago suburb. The ironic twist arrives when the bar actually starts to not only embrace its new audience, but even put up a banner trumpeting: “Voted the S**TTIEST BAR in Chicago.

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