The Sauce: This Week in Advertising

This Week in Advertising 2.13.17

Posted on Feb 13, 2017

New Oreo campaign reminds you how delightful dunking cookies can be
Stars like Shaquille O’Neal and Christina Aguilera are joining Oreo in the “Oreo Dunk Challenge,” which seeks to showcase the unique rituals that lead people to savor what they eat and drink — like Oreos.
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The inside story of how Mr.

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This Week in Advertising 2.6.17

Posted on Feb 06, 2017

How Skittles became America’s (and the NFL’s) favorite non-chocolate candy
After it was leaked that Skittles were intended as cattle feed, the brand wasn’t sure how it would bounce back.

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This Week in Advertising 1.23.17

Posted on Jan 23, 2017

FX’s comedy Baskets brings back Costco and Arby’s for season 2, but still can’t land a paid integration
Few brand partnerships are as uncommon as that of FX’s Baskets, as neither brand is paying the production any money for their inclu

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This Week in Advertising 1.16.17

Posted on Jan 16, 2017

Kids adorably critique BJ’s healthy new menu in these charming ads
If you want an honest food review, just ask the kids! That’s what BJ’s Restaurants and DDB San Francisco did in its new videos, which serve to highlight the ingredients i

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This Week in Advertising 1.9.17

Posted on Jan 09, 2017

Say hello to the new, extremely lifelike Jolly Green Giant
The Jolly Green Giant is back, looking more lifelike than ever — yet still green.
Click to learn more.

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