House Autry
In one of the most innovative and mouth-watering client case study examples, we put consumer kitchens back on the map while boosting internal sales.
- COMMS
- PLANNING MEDIA
- STRATEGY
- 360 CAMPAIGN
- DIGITAL TV
- OUTDOOR
The Challenge
House Autry breading mix is a staple in every Southern pantry. But smaller families, time limitations, and eating out has decreased the amount of chicken Southerners were frying up at home. To increase sales, we needed to give people a reason to get back in the kitchen in this satisfying client case study example.
Insight:
Who you are is what you cook.
“Who you are is what you cook.”
When it comes to “authentic” regional dishes, particularly in the South, one’s identity is inseparably linked to one’s skill in the kitchen. In one of our tastiest client case study examples, quench and House Autry created a 360 marketing campaign that set out to offer a reminder that true Southern cooking only happens at home, and only happens with the right ingredients.
Solution
BE THE FAMOUSHouse Autry is the brand that helps you prepare the most mouth-watering fried chicken worthy of carrying your name. In this 360 marketing campaign, broadcast, social media, digital, and outdoor campaigns were placed in core markets to reposition House Autry as the brand that instills in home cooks the pride and satisfaction that authentic Southern cooking can bring.
Results
In test markets, individual store sales increased 50.75%.
Through a custom dashboard, weekly WMT sales data was overlaid to determine true success metrics of advertising efforts along with shopper support. As a result, we could determine sales lifts of:
25%
digital support only
29.9%
digital and social media support
68.6%
all-channel support
79.5%
digital and cable support
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