Order Up: 2025 Food & Beverage Trends

quench has been the leader in identifying pivotal trends in the food and beverage space for 16 years, helping us channel deeper insights into our work for our clients and their target audiences. Our 2025 Trends Report is piping hot out of the kitchen. Schedule a virtual presentation today to dig in.

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Hydration

As consumers are moving away from sugary drinks, water and electrolytes have surged in popularity. Talk about being thirsty.

Following the Hype

Food and beverage brands and influencers alike are immersing themselves in pop culture to remain relevant and connect to lifestyle-driven communities and subcultures. Hype.

Freeze-Dried Snacks

Improving shelf stability and nutrition, plus delivering a satisfying crunch, freeze-dried snacks have found a growing amount of internet fans. Oh, snap.

Saving Food Saves Money

Experts estimate that up to 40% of the US food supply goes to waste. To combat spoilage, companies are designing new products to extend food life, helping consumers save. Cha-ching.

The Increase of AI

Sounds crazy, but AI is helping brands make new products and recipes using predictive analysis. Regards to the non-sentient chef.