One-size-fits-all beverages are giving way to something much more personal. Consumers increasingly expect to customize what they drink, from flavors and functional ingredients to sweetness levels and mix-ins.
Taste still matters, but it’s no longer the whole story. Today’s consumers are looking for foods that deliver an experience from the first glance to the last bite.
Consumers are raising the bar on what they expect from beverages. Today, premium means more than a higher price tag, it means better ingredients, thoughtful craftsmanship and everyday moments that feel a little more special.
Consumers are raising the bar on what they expect from beverages. Today, premium means more than a higher price tag, it means better ingredients, thoughtful craftsmanship and everyday moments that feel a little more special.
Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named quench its agency of record following a competitive review.
Consumers are raising the bar on what they expect from beverages. Today, premium means more than a higher price tag, it means better ingredients, thoughtful craftsmanship and everyday moments that feel a little more special.
Consumers are raising the bar on what they expect from beverages. Today, premium means more than a higher price tag, it means better ingredients, thoughtful craftsmanship and everyday moments that feel a little more special.
Shelf-stable foods are having a moment and it’s about more than convenience. In an unpredictable world, consumers are turning to pantry staples for something deeper: control, security and peace of mind.
Discover the difference between food trends and food fads — and why lasting consumer trends drive smarter food and beverage marketing, innovation and growth.
Four Questions with Pete Olander: Innovator in cannabis and functional wellness beverages
What will shape the way we eat and drink? quench’s 17th Food & Beverage Trend Report breaks it down with 13 emerging forces that will define how consumers discover and engage with brands in the year ahead.
Experiential Dining: Transforming eating into immersive storytelling, making meals memorable, shareable, and sensory-rich.
Four Questions with Edward Medina: Transformative leader in authentic Mexican cuisine
Capture attention with cohesive packaging: leverage color, unique shapes, textures, and typography to create an emotional response and fuel consumer curiosity.
Turn seasonal spikes into steady growth. Learn how food and beverage brands can convert once-a-year shoppers into loyal, year-round customers through insight, content, innovation and smarter retail strategy.
For decades, the drinkable water market has been all about being pure and clear, and it has been marketed as such using clear plastic bottles.
The FDA is redefining “healthy,” targeting dyes, and pushing reform—forcing food brands to adapt or get left behind.
The FDA is redefining “healthy,” targeting dyes, and pushing reform—forcing food brands to adapt or get left behind.
Discover the power of gut health: from probiotic snacks to gut-friendly coffee, supporting immunity, mood, and vitality is now irresistible and fun!
Discover the power of gut health: from probiotic snacks to gut-friendly coffee, supporting immunity, mood, and vitality is now irresistible and fun!
Discover the power of gut health: from probiotic snacks to gut-friendly coffee, supporting immunity, mood, and vitality is now irresistible and fun!
Catch up on the latest food & beverage news like grocers & private label, ALDI, gluten & food labels, UPFs, and brand silencing.
Discover the power of gut health: from probiotic snacks to gut-friendly coffee, supporting immunity, mood, and vitality is now irresistible and fun!
Capture attention with cohesive packaging: leverage color, unique shapes, textures, and typography to create an emotional response and fuel consumer curiosity.
Discover the power of gut health: from probiotic snacks to gut-friendly coffee, supporting immunity, mood, and vitality is now irresistible and fun!
August 2025 News Bites include restaurants in retail, UPF definitions, clearer labels, cocoa production, and tariffs.
Explore branded fusions reshaping marketing: from snack-inspired skincare to fast food fashion, Gen Z loves exclusive, shareable moments.
Nano-influencers offer powerful engagement and authenticity, making them crucial for targeted, impactful marketing strategies.
Explore the swicy trend captivating Gen Z & Millennials with sweet-spicy flavors like hot honey and sriracha chocolate, redefining indulgence.
Today’s younger consumers—especially Gen Z and Millennials—are rewriting the rules of drinking, choosing mood-boosting, buzz-free beverages that feel just as festive as their boozy counterparts.
Catch up on the latest food & beverage news like consumer preferences, grocery budgets, convenience channels, store brands, and alcohol-free beer.
The Mini Revolution is reshaping snacks, meals, and desserts with convenient, fun, and irresistibly cute formats.
Experiential Dining: Transforming eating into immersive storytelling, making meals memorable, shareable, and sensory-rich.
Culinary Passports: How Gen Z and Millennials are driving demand for bold, authentic global flavors in food and beverage.
RFK Jr.’s dye ban is reshaping food branding—see how marketers are adapting to the new era of natural color and consumer trust.
Consumers want drinks that do more. Explore how functional beverages are redefining hydration with health-boosting benefits and bold flavors.
Catch up on the latest food & beverage news like budget-conscious shoppers, dairy’s comeback, falling sugar prices, food tech funding, AI, and lab-grown salmon.
In 2025, snack time is being reimagined, blending bold flavors, function, and flexibility into all-day, lifestyle-driven choices.
Upcycled ingredients are turning food waste into second chance products, cutting costs, reducing waste, and winning eco-conscious consumers.
Personalized nutrition is rising fast—fueled by data, DNA, and demand for control. Here’s how brands can stay ahead of the shift.
The FDA is redefining “healthy,” targeting dyes, and pushing reform—forcing food brands to adapt or get left behind.
Cannabis pioneer Kenny Morrison shares how CQ Drinks is changing the game with fast-acting, approachable THC-infused beverages.
quench’s 2025 Trend Report: Discover why food and beverage transparency is the new standard in the food & beverage industry
A new NFRA study shows social media and in-store displays are driving frozen food purchases—especially among Gen Z and Millennials.
Catch up on the latest food & beverage news like natural food colorants, grocery habits, court ruling on tariffs, cereal, and SNAP benefits.
Daily Crunch founder Laurel Orley shares how sprouted snacks, bold flavors, and a mental health mission set her brand apart.
Authenticity is driving results—see how natural influencers are reshaping the future of brand marketing without the #ad.
quench’s annual Food & Beverage Trend Report is served and it delivers 11 cultural and marketplace forces shaping food, beverage and CPG marketing in 2025.
Catch up on the latest food & beverage news like tariffs, pricing, AI, consumer confidence, brand extensions, and allergen labeling.
Tariffs aren’t just a global policy issue—they’re becoming a daily challenge for restaurants. Rising import costs and supply chain disruptions are reshaping how operators plan menus, price items, and source ingredients. To stay ahead, restaurants must get smarter, leaner, and more local.
Co-creation helps food and beverage brands boost loyalty, drive innovation, and develop products that truly reflect consumer needs.
Catch up on the latest food & beverage news like prebiotic sodas, seafood, GLP-1 impact, organic & grass-fed meat, and a food safety AI tool.
As fortification trends take over shelves, brands are adding more protein, more vitamins, more everything—but is “more” really what consumers need?
Lemon Perfect founder Yanni Hufnagel shares how coaching shaped his brand, Beyoncé boosted it, and what’s next for the fast-growing beverage.
Catch up on the latest food & beverage news like tariffs, AI and packaging, GLP-1 users and groceries, egg prices, and food additive changes.
The Big Game isn’t just about football—it’s about the ads. And for 22 years, SpotBowl, Pavone Group and quench’s annual Super Bowl ad poll, has given fans a voice in choosing the best commercials of the night.
Successful influencer marketing hinges on creative freedom, authenticity, and collaboration—unlocking real impact by trusting influencers to be themselves.
Alcohol brands adapt as beer sales fall, expanding into canned cocktails, non-alcoholic drinks, and wellness-focused offerings to meet shifting demand.
The National Frozen & Refrigerated Foods Association (NFRA) has selected quench as its strategic creative agency partner, effective January 2025.
In the Season 8 premiere of Forktales we sit down with Clara Lahlouh Paye, founder and CEO of UNiTE Food, a company shaking up the protein bar industry with globally inspired flavors.
Super Bowl ads cost $7M, but offer unmatched exposure, lasting impact, and brand loyalty—if you can tell a story that sticks.
Personalized nutrition is rising fast—fueled by data, DNA, and demand for control. Here’s how brands can stay ahead of the shift.
GLP-1 drugs are reshaping food habits—brands must adapt with smaller portions, protein-rich options, and nutrient-dense product innovation.
Food brands should be preparing for the upcoming mandatory front-of-pack nutrition labeling regulations set by the FDA.
The holiday season is a big time for both brands and consumers. According to Ibotta’s Top 10 Holiday Shopping Trends for 2024, consumers are cooking and baking from scratch these holidays.
Andy Gellert shares how Gellert Global Group navigates family dynamics, global sourcing, and food trends as a leading importer.
UMAMI Bioworks’ new technology, Arbiter, simplifies and expands the testing process, aiming to decentralize the process to make it more broadly accessible to companies in the industry.
Following a competitive pitch, Clemens Food Group has selected quench to lead creative efforts for its Hatfield and Kunzler brands.
For decades, the drinkable water market has been all about being pure and clear, and it has been marketed as such using clear plastic bottles.
AI can make tasty recipes, too. With the fast adoption of AI this year, many brands are using AI to not only produce the products, but also to create them.
The longer something lasts, the more cost-effective it becomes. With that in mind, people are looking for easier ways to prevent their food from spoiling so easily.
Some functional beverage brands are seeing success with their cube-form innovations.
According to Influencer Marketing Hub’s 2024 Benchmark Report, about 60% of respondents plan to increase their influencer marketing budget.
Different households have different dietary preferences creating a unique demand for different appliances in the kitchen – a trend we call “Appliance Reliance.”
Doug Renfro shares how Mrs. Renfro’s became a salsa powerhouse—and why running a family food business takes both grit and creativity.
Private brands are gaining ground with quality, innovation, and values, while national brands face trust and relevance challenges.
Snacks, beverages and chips are an easy entry-point for exploring new flavors and cuisines, which become gateway products for consumers looking to expand their palates.
Obviously, the quality of a product is crucial, but many consumers consider the quality of the packaging just as important.
Freeze-dried snacks, ingredients, and supplements are becoming popular, particularly in natural foods that lose nutritional value with other, more common preservation methods. Freeze-dried products guarantee shelf-stability and nutrition, while their airy texture offers sensory appeal.
As more people are traveling, there are people who are sharing their delicious eats as they explore new countries. Travelers post photos and videos of street food, cultural delicacies, and popular restaurants for others to try.
Tocabe founder Ben Jacobs shares how he’s elevating Native American cuisine—and how Guy Fieri helped save his Denver restaurant.
Roboburger founder Audley Wilson shares his Shark Tank journey, startup hurdles, and why burgers are the future of smart vending.
Some brands try so hard to be in a conversation with consumers that they fail to seem authentic. A smart partnership with another brand or an influencer can help.
Doc B’s founder Craig Bernstein shares the power of hospitality, thoughtful growth, and the stories that shaped his restaurant journey.
Embassy Ingredients CEO Martino Brambilla talks clean labels, flavor trends, and why baking innovation starts with a well-fed team.
Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to quench to create a fully integrated campaign to launch the sauces nationwide.
Circadian rhythm fasting, 5:2 fasting, even dirty fasting. There are many fasting methods to choose from and it’s a trend we break down in our 2024 Food & Beverage Trend report.
Everyone knows that staying hydrated is important but the movement toward flavored waters is one of many hot topics we’re tracking in our 2024 Food & Beverage Trend report.
Livit Design’s Benjamin Calleja shares how smart restaurant design creates emotional impact—and why it’s always an investment, not a cost.
Fransmart’s Dan Rowe shares how he helps turn food carts into national chains—and what makes a franchisee truly successful.
With a TikTok ban looming, brands should stay active while planning for 2025 shifts across other short-form video platforms.
If you’re in the CPG or food and beverage industry and you haven’t made at least one trip to the Natural Products Expo West show, you’re missing out.
quench’s 2024 Food & Beverage Trend Report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024.
Don’t look now, but dynamic pricing is here to stay. We take a closer look at what that means for restaurants and consumers.
Ube is one of those slow burn trends. It’s also one of many flavors included in the quench 2023 Food & Beverage Trends Report under the “International Fusions” trend.
The quench 2023 Food & Beverage Trends Report is chock full of insightful, impactful and actionable trends. Six of them, to be exact. We’re going to bring them all to life in a series of articles, starting with trend number one: Inflation.
Last year quench and Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, we’re taking over an entire town. To do that, we’re fully embracing the running joke that raisins are the scariest of all trick-or-treat offerings.
We love what we do (we wouldn’t be doing it if we didn’t), but we love it even more when what we do helps people in need. Or, in this case, schools in need.
east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.
Big ideas are rarely easy to execute. But when you do finally pull it off and put that idea out there for all the world to see, it can do amazing things. It can also win plenty of awards, which is exactly what happened over the past six months for quench and Sun-Maid.
We don’t do what we do for the awards, but if someone is going to give a little over a dozen trophies to us, we won’t say no.
Understanding trends and how to react to those trends is critical for brands that want to remain fresh and competitive within their categories. From those trends come new ideas, new opportunities, and even new products.
In a game that featured 13 first-time Big Game advertisers, two cryptocurrency ads and a return of the E-Trade baby, it was a heart-warming ad featuring two brothers training together for the Paralympic Games that took home the 2022 SpotBowl title.
What’s scarier than getting raisins on Halloween? Being the house that gives them out. A new campaign from Sun-Maid and quench isn’t afraid to admit it, and we’re screaming it from the doorstep of the most terrifying house you’ve ever seen.
Just one month after an announcement that Pavone Marketing Group had acquired New York City-based agency Eastwest Marketing Group PMG has finalized another acquisition, this time with Atlanta-based restaurant branding and marketing agency, Vigor.
Give us a call and we’ll show you more.
