The best stories are told over a bite

Ube is one of those slow burn trends. It’s also one of many flavors included in the quench 2023 Food & Beverage Trends Report under the “International Fusions” trend.

The quench 2023 Food & Beverage Trends Report is chock full of insightful, impactful and actionable trends. Six of them, to be exact. We’re going to bring them all to life in a series of articles, starting with trend number one: Inflation.

Last year quench and Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, we’re taking over an entire town. To do that, we’re fully embracing the running joke that raisins are the scariest of all trick-or-treat offerings.

We love what we do (we wouldn’t be doing it if we didn’t), but we love it even more when what we do helps people in need. Or, in this case, schools in need.

east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.

Big ideas are rarely easy to execute. But when you do finally pull it off and put that idea out there for all the world to see, it can do amazing things. It can also win plenty of awards, which is exactly what happened over the past six months for quench and Sun-Maid.

We don’t do what we do for the awards, but if someone is going to give a little over a dozen trophies to us, we won’t say no.

Understanding trends and how to react to those trends is critical for brands that want to remain fresh and competitive within their categories. From those trends come new ideas, new opportunities and even new products.

In a game that featured 13 first-time Big Game advertisers, two cryptocurrency ads and a return of the E-Trade baby, it was a heart-warming ad featuring two brothers training together for the Paralympic Games that took home the 2022 SpotBowl title.

What’s scarier than getting raisins on Halloween? Being the house that gives them out. A new campaign from Sun-Maid and quench isn’t afraid to admit it, and we’re screaming it from the doorstep of the most terrifying house you’ve ever seen.

Just one month after an announcement that Pavone Marketing Group had acquired New York City-based agency Eastwest Marketing Group PMG has finalized another acquisition, this time with Atlanta-based restaurant branding and marketing agency, Vigor.