Understanding trends and how to react to those trends is critical for brands that want to remain fresh and competitive within their categories. From those trends come new ideas, new opportunities and even new products.
For more than a decade, quench has been predicting the food & beverage trends that have been changing our industry, and we’ve done it with an uncanny sense of accuracy. Past trends identified by the quench team include the increasing popularity of food hacks, the ugly fruit movement, the mainstream adoption of plant-based proteins and the rise of food trucks.
For this year’s report, our team spends hundreds of hours engaged in primary and secondary research, including talking to numerous industry experts. That hard work paid off again this year with volume 13 of our annual Food & Beverage Trends report.
Our newest report tracks seven of the most impactful trends facing food and beverage marketers today, offering a glimpse into the future of what will affect our industry for many years to come. That includes a closer look at the next chapter in the carbon neutral movement, a taste of functional fungus, and an unusual development called “Frankenmeat” that could change the farming and meat production industry forever.
Stop by the food trends page of the quench website to get a copy of our 2022 trends report or request a personalized presentation for your team. Then sit back and wait for Frankenmeat to arrive at a restaurant near you. Because, whether you like it or not, it’s coming.