The best stories are told over a bite

The Big Game isn’t just about football—it’s about the ads. And for 22 years, SpotBowl, Pavone Group and quench’s annual Super Bowl ad poll, has given fans a voice in choosing the best commercials of the night.

As influencer marketing continues to grow, more and more brands are looking to collaborate with influencers to build awareness, drive engagement, and increase trust.

Beverage companies are diversifying their product lines by blending alcoholic and non-alcoholic offerings in response to shifting consumer tastes, declining beer sales, and external pressures like potential tariffs.

The National Frozen & Refrigerated Foods Association (NFRA) has selected quench as its strategic creative agency partner, effective January 2025.

With Wild Card Weekend wrapped up, we’re less than four weeks away from the Big Game, meaning Pavone Group’s national Super Bowl commercial poll, SpotBowl (now in its 22nd year), is fully underway.

GLP-1, glucagon-like peptide-1, drugs like Ozempic, Wegovy, etc. have gained a lot of traction this year, and for good reason.

Food brands should be preparing for the upcoming mandatory front-of-pack nutrition labeling regulations set by the FDA.

The holiday season is a big time for both brands and consumers. According to Ibotta’s Top 10 Holiday Shopping Trends for 2024, consumers are cooking and baking from scratch these holidays.

Gellert Global Group imports more than 5,500 unique food items from more than 60 countries and is one of the largest food importers in the world.

UMAMI Bioworks’ new technology, Arbiter, simplifies and expands the testing process, aiming to decentralize the process to make it more broadly accessible to companies in the industry.

Following a competitive pitch, Clemens Food Group has selected quench to lead creative efforts for its Hatfield and Kunzler brands.

For decades, the drinkable water market has been all about being pure and clear, and it has been marketed as such using clear plastic bottles.

AI can make tasty recipes, too. With the fast adoption of AI this year, many brands are using AI to not only produce the products, but also to create them.

The longer something lasts, the more cost-effective it becomes. With that in mind, people are looking for easier ways to prevent their food from spoiling so easily.

Some functional beverage brands are seeing success with their cube-form innovations.

According to Influencer Marketing Hub’s 2024 Benchmark Report, about 60% of respondents plan to increase their influencer marketing budget.

Different households have different dietary preferences creating a unique demand for different appliances in the kitchen – a trend we call “Appliance Reliance.”

This episode of Forktales is a spicy one thanks to Doug Renfro of Renfro Foods.

Store brands are no longer just a cheap, subpar alternative; the quality gap is shrinking.

Snacks, beverages and chips are an easy entry-point for exploring new flavors and cuisines, which become gateway products for consumers looking to expand their palates.

Obviously, the quality of a product is crucial, but many consumers consider the quality of the packaging just as important.

Freeze-dried snacks, ingredients, and supplements are becoming popular, particularly in natural foods that lose nutritional value with other, more common preservation methods. Freeze-dried products guarantee shelf-stability and nutrition, while their airy texture offers sensory appeal.

As more people are traveling, there are people who are sharing their delicious eats as they explore new countries. Travelers post photos and videos of street food, cultural delicacies, and popular restaurants for others to try.

Ben Jacobs is a chef and a tribal member of the Osage Nation. He’s also a leader in bringing Native American food to the forefront of the American culinary conversation.

Earlier this year, Audley Wilson pitched his revolutionary vending machine idea to the investors on Shark Tank.

Some brands try so hard to be in a conversation with consumers that they fail to seem authentic. A smart partnership with another brand or an influencer can help.

If you’re a fan of great stories, our episode of Forktales featuring Doc B’s Restaurant & Bar founder Craig Bernstein is for you.

Martino Brambilla was just 17 years old when his father handed him the reins to Embassy Ingredients. Since then he’s grown it into one of the world’s largest providers of flavors and ingredients in the world.

Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to quench to create a fully integrated campaign to launch the sauces nationwide.

Circadian rhythm fasting, 5:2 fasting, even dirty fasting. There are many fasting methods to choose from and it’s a trend we break down in our 2024 Food & Beverage Trend report.

Everyone knows that staying hydrated is important but the movement toward flavored waters is one of many hot topics we’re tracking in our 2024 Food & Beverage Trend report.

Every eight hours, a new Livit designed restaurant opens somewhere in the world and Benjamin Calleja is leading that charge.

Dan Rowe, known in the restaurant industry as The Chainmaker, was a recent guest on our food, beverage and restaurant podcast, Forktales.

TikTok’s days may be numbered in the United States, but what does that mean for brands that use the channel and exactly when will the channel’s potential ban take effect?

If you’re in the CPG or food and beverage industry and you haven’t made at least one trip to the Natural Products Expo West show, you’re missing out.

quench’s 2024 Food & Beverage Trend Report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024.

Don’t look now, but dynamic pricing is here to stay. We take a closer look at what that means for restaurants and consumers.

Ube is one of those slow burn trends. It’s also one of many flavors included in the quench 2023 Food & Beverage Trends Report under the “International Fusions” trend.

The quench 2023 Food & Beverage Trends Report is chock full of insightful, impactful and actionable trends. Six of them, to be exact. We’re going to bring them all to life in a series of articles, starting with trend number one: Inflation.

Last year quench and Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, we’re taking over an entire town. To do that, we’re fully embracing the running joke that raisins are the scariest of all trick-or-treat offerings.

We love what we do (we wouldn’t be doing it if we didn’t), but we love it even more when what we do helps people in need. Or, in this case, schools in need.

east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.

Big ideas are rarely easy to execute. But when you do finally pull it off and put that idea out there for all the world to see, it can do amazing things. It can also win plenty of awards, which is exactly what happened over the past six months for quench and Sun-Maid.

We don’t do what we do for the awards, but if someone is going to give a little over a dozen trophies to us, we won’t say no.

Understanding trends and how to react to those trends is critical for brands that want to remain fresh and competitive within their categories. From those trends come new ideas, new opportunities and even new products.

In a game that featured 13 first-time Big Game advertisers, two cryptocurrency ads and a return of the E-Trade baby, it was a heart-warming ad featuring two brothers training together for the Paralympic Games that took home the 2022 SpotBowl title.

What’s scarier than getting raisins on Halloween? Being the house that gives them out. A new campaign from Sun-Maid and quench isn’t afraid to admit it, and we’re screaming it from the doorstep of the most terrifying house you’ve ever seen.

Just one month after an announcement that Pavone Marketing Group had acquired New York City-based agency Eastwest Marketing Group PMG has finalized another acquisition, this time with Atlanta-based restaurant branding and marketing agency, Vigor.