The following is a closer look at a trend called The Personalized Plate from quench’s 2025 Food & Beverage Trends report. Visit the Trends page on the quench website to request a customized presentation of the report for your brand’s team.
One-size-fits-all eating is officially out. Today’s consumers are embracing something much more tailored: food built around them.
Whether it’s a meal kit that adjusts to your macros, an app that analyzes your sleep and gut health, or a fast-casual bowl you customize down to the last microgreen, personalized nutrition is no longer niche. It’s mainstream, and it’s changing the way people eat, shop, and think about wellness.
At the heart of this trend is a growing belief that personal data holds the key to better health. DNA-based nutrition plans, microbiome testing, AI-driven food logs—these tools are helping people make informed choices based on their own biology and lifestyle. It’s nutrition with precision, and it’s deeply empowering.
But personalization isn’t just about health. It’s also about control. Consumers want to feel like they’re in the driver’s seat, choosing foods that fit their goals, not just what’s convenient. That’s why tech-enabled food solutions are booming. They combine ease with insight, serving up both customized meal plans and grocery lists with a side of satisfaction.
As personalization becomes more accessible thanks to lower costs, smarter apps, and user-friendly platforms expect even more consumers to expect food that fits them perfectly.
NEXT STEPS FOR BRANDS
Offer customizable options where possible, even in small ways, like adjustable portion sizes, ingredient swaps or health-focused add-ons. Collaborate with nutrition tech platforms or apps to reach data-savvy consumers where they already are. Most importantly, frame personalization as empowerment. Help people feel like their food choices are as unique as they are.
