News Bites – September 2025
Grocers Set Ambitious Goals for Private Brand Expansion by 2027
FMI’s report highlights that 86% of retailer and manufacturer executives plan to boost private brand investments in two years. Consequently, private brands’ sales share is projected to rise to 25.6% by 2027. Premium lines and online expansion are key focuses, drawing younger consumers and enhancing digital engagement. However, discrepancies exist in perceptions of innovation importance between retailers and manufacturers within the industry.
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Aldi Launches Wide-Scale Rebranding of Its Private Label Line
Aldi is rebranding over 90% of its private label assortment, introducing changes like the “an ALDI Original” branding on packaging. While some private labels get new names, others keep familiar ones but with fresh designs. This rebranding coincides with Aldi’s rapid expansion plan to open 200 stores by 2025. Additionally, Aldi’s revamped social media strategy has increased engagement on Instagram and TikTok through trendy, engaging content.
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New Proposal May Mandate Gluten Disclosure on Food Labels
The Trump administration proposed a “Make America Healthy Again” strategy, potentially requiring gluten disclosure on food packaging. Despite two million Americans with Celiac disease, U.S. companies currently aren’t required to disclose gluten presence. The report hints at costly redesigns for companies, suggesting possible additional ingredient disclosure rules. While emphasizing research over regulation, it includes concepts like limiting unhealthy food marketing to children.
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Navigating UPF Legal Challenges: What Brands Should Know
Food and beverage brands face evolving litigation and regulation on ultra-processed foods (UPFs), requiring proactive preparation and governance. Recent developments include a dismissed lawsuit against major brands and pending federal UPF definitions. So, brands should audit claims, document decisions, and maintain records to mitigate legal risks. State laws add complexity, with varied requirements like disclosure mandates and ingredient bans, necessitating compliance across different jurisdictions.
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Co-Founder Jerry Greenfield Departs Ben & Jerry’s Amidst Alleged Brand Silencing
Jerry Greenfield stepped down from Ben & Jerry’s, citing Unilever’s suppression of the brand’s social mission. He criticizes the loss of independence guaranteed during their merger with Unilever, which he claims undermines their values. Despite his departure, TMICC emphasizes gratitude and commitment to Ben & Jerry’s product, economic, and social missions. The ongoing legal dispute over the brand’s independence continues in the Southern District Court of New York.
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Check out last month’s News Bites: News Bites – August 2025!
