quench Managing Director Ami Lawson sounds off in FAB News on the biggest food and beverage trends shaping 2026
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Food and beverage brands are entering 2026 with consumers pulling in more directions than ever, from value and wellness to personalization, nostalgia and experimentation. In a new FAB News interview, quench Managing Director Ami Lawson shares the trends shaping the category and why brands that get more specific about who they serve will be better positioned to grow.
Lawson also discusses the rise of personalized beverages, restaurant brands moving into retail, AI-powered demand forecasting and the growing importance of transparency. As she puts it, younger consumers increasingly “shop through identity,” making authenticity, flexibility and cultural fluency more important than broad mass-market messaging.
Read the full interview on FAB News.
