In a move to fuel its next era of growth, Pavone Group and quench have named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan ushers in a new chapter of innovation for quench and will play a pivotal role in the agency’s planned expansion of its team, client roster and capabilities.
Meehan’s top priorities will be driving new business growth, elevating the quality and impact of client work, and building a renewed creative culture across the agency’s offices in Philadelphia, Atlanta, New York and Harrisburg, Pa.
“Chuck is a leader, a big thinker, and someone who gets big things sold — Super Bowl-level things,” said quench CEO Michael Pavone. “He has a reputation throughout the industry as someone who brings bold, disruptive ideas to life and someone who wins big for clients.”
Meehan brings with him a roster of food and beverage experience that includes work with Hellmann’s, McDonald’s and Frito-Lay. Along the way, he’s launched beer brands and worked with Whole Foods. He’s also helmed two Super Bowl spots for GM, one starring Will Ferrell and another featuring Mike Myers reprising his iconic role as Dr. Evil.
“We’re doing what the publicly-traded holding companies can’t,” said Pavone Group President John Bassounas. “We’re building a specialized, vertically-oriented agency, with world-class teams designed to stay nimble, responsive, and focused on growing our clients’ brands. Chuck’s passion for our vision is proof that what we’re building is working and getting noticed.”
For Meehan, the future belongs to indie agencies with deep category focus, and quench is leading that charge.
“It’s a good time to be an indie agency with category expertise,” said Meehan. “Brands today want to work with agencies that are nimbler, lighter, and more specialized. The real energy today is with independent agencies like quench. They’re rewriting the rules of what agencies can do for clients. I’m here to help push those boundaries even further.”
At the heart of quench’s DNA is a relentless drive for cultivating big ideas and accelerating client growth, a philosophy echoed by CEO Michael Pavone. “At quench we only do one thing: we build and evolve iconic food and beverage brands. We tell stories and we get results,” said Pavone. “That’s what we do as an agency, and it’s what Chuck has done for his entire career. His focus on client growth is why he’s here. Because when our clients grow, we grow.”
