Following a competitive pitch, Clemens Food Group has selected quench to lead creative efforts for its Hatfield and Kunzler brands.
The 360-campaign from quench will kick off in 2025 and will include television, digital and radio advertising as well as in-store creative aimed at core and new markets for the Hatfield brand.
Hatfield is known for its line of bacon, ground pork, marinated tenderloins and loin filets, ham, ham steaks, sausage and hot dogs. Hatfield is the official pork provider of the Philadelphia Phillies.
Kunzler was acquired by Clemens Food Group in May 2024. The brand has operated for more than 100 years and produces hot dogs, ham, bacon and other meat products.
“Both brands are expanding, whether it be into new markets or new retailers, and we need to introduce ourselves in a memorable way,” said Clemens Food Group Director of Marketing Brad Doyle. “quench will play a big role in that. They pitched a plan to target our audience from a variety of different angles with some attention-grabbing work. We’re looking forward to working with quench to bring those ideas to life.”
For Philadelphia-based quench, the opportunity to work with iconic Pennsylvania brands like Hatfield and Kunzler was a welcome addition to the agency’s portfolio.
“I grew up with Hatfield and Kunzler products. A lot of the people on the quench team – including those who will be creating the work – also grew up with those brands,” said quench CEO Michael Pavone. “That nostalgic connection is powerful and I think it came through in the work that we pitched. We’re going to put every ounce of that passion into the work we create for these campaigns.”
Clemens Food Group, a division of The Clemens Family Corporation, offers a diverse range of premium pork products. quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa.
