News Bites – September 2024
Consumer Preference for Glass is on the Rise
Product quality matters, but many consumers view packaging quality as equally important when making purchasing decisions. A growing number of environmentally conscious consumers view glass packaging as more sustainable and premium than plastic. Unlike plastic, glass contains no harmful chemicals, is safe for reuse in households, and is easily recyclable. Brands using glass packaging can appeal to consumers seeking eco-friendly products that also reflect a sense of higher quality.
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An Increased Protein Diet is Suggested Earlier than Consumers May Think
Research has shown that older consumers should increase their protein intake earlier than is currently understood. This research provides an opportunity for food and beverage brands to lean into a potentially new, untapped market.
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USDA to Increase Enforcement Against False or Misleading Negative Antibiotic Claims
The USDA is cracking down on meat labels after finding antibiotics in “raised without antibiotics” products. It urges producers to use third-party certifiers and include their info on product packaging. FSIS can’t verify farm practices, so it relies on external certification and documentation. This applies to claims about sustainability, animal welfare, and other on-farm standards.
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Food & Beverage Brands May Find Value in Pop-Ups
Due to the impact sensory experiences have on consumers, pop-ups may be of significant value to food and beverage brands. These memorable moments for consumers build trust and long-lasting brand loyalty.
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Molson Coors Partners with Australia’s Non-Alcoholic Cocktail Brand Naked Life
Molson Coors is launching Naked Life’s nonalcoholic canned cocktails in the U.S. starting in March. The drinks are low-calorie, botanical-based, and target health-conscious consumers seeking alcohol alternatives. This move supports Molson Coors’ “Beyond Beer” strategy amid declining beer sales. The mocktail market is growing fast, especially among Gen Z drinkers.
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Check out next month’s News Bites: News Bites – October 2024!
