Consumer Preference for Glass on the Rise
Obviously, the quality of a product is crucial, but many consumers consider the quality of the packaging just as important. Not only is glass packaging more sustainable than plastic packaging, but it also denotes higher quality in consumers’ minds. Moreover, there are no chemicals that will harm consumers or their food, and the glass can easily be reused or recycled.
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An Increased Protein Diet is Suggested Earlier than Consumers Think
Research has shown that older consumers should increase their protein intake earlier than is currently understood. This research provides an opportunity for food and beverage brands to lean into a potentially new, untapped market.
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USDA to Increase Enforcement Against False or Misleading Negative Antibiotic Claims
After a study found traces of antibiotics on meat that was labeled “raised without antibiotics,” the USDA released new, stricter guidelines for producers. These guidelines require more clarity and documentation to back these label claims.
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Food & Beverage Brands May Find Value in Pop-Ups
Due to the impact sensory experiences have on consumers, pop-ups may be of significant value to food and beverage brands. These memorable moments for consumers build trust and long-lasting brand loyalty.
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Molson Coors Partners with Australia’s Non-Alcoholic Cocktail Brand Naked Life
Molson Coors is trying to tap into the increasingly popular non-alcoholic wave by partnering with Naked Life, a company that sells canned mocktails in Australia. Molson Coors will bring these sparkling non-alcoholic cocktails to the U.S.
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