PMG’s SpotBowl debuts game-changing predictive analytics tool

Close-up of a football

In a game that featured 13 first-time Big Game advertisers, two cryptocurrency ads and a return of the E-Trade baby, it was a heart-warming ad featuring two brothers training together for the Paralympic Games that took home the 2022 SpotBowl title. 

The winning spot from Toyota edged out Amazon’s “Mind Reader”, which featured an Alexa that shares people’s thoughts with embarrassing results. SpotBowl is the creation of Pavone Marketing Group (PMG). Founded in 2004, the website is among America’s largest and longest-running Big Game commercial polls.

The bigger story for PMG’s 19th SpotBowl was its predictive analytics tool. Created by the research and analytics team at PMG, the tool uses a proprietary algorithm that analyzes each spot to determine which commercials will be effective and predict how that commercial will rank in the final poll. 

The analytics rankings were updated in real time as soon as new spots aired and were incredibly accurate throughout the polling process. In the end, the PMG predictive analytics tool correctly predicted eight of the top 10 results from America’s voting. 

The bottom line? Forecasting and predictive modeling isn’t easy. But with accurate forecasts instead of guessing, marketers can use tools like PMG’s predictive analytics algorithm to make smarter, more accurate marketing decisions. 

For a complete listing of the game’s top spots according to America’s votes and PMG’s predictive analytics tool, visit

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