quench CEO Michael Pavone in Ad Age on why adults are turning to kids’ meals for value
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Adults are increasingly ordering from kids’ menus, but the trend goes beyond saving a few dollars. Ad Age explored how inflation, smaller appetites, GLP-1 use and changing perceptions of value are driving demand for smaller portions and more flexible restaurant meal formats.
quench CEO Michael Pavone shared his perspective on what the trend could mean for restaurant brands, pointing to a “growing middle ground” between kids’ meals and full-sized entrees. “Consumers increasingly want smaller, more intentional meals that still deliver on taste, protein and overall experience,” Pavone said.
Read the full article on Ad Age.
