quench ECD Chuck Meehan in The Food Institute on how nostalgia can help legacy brands regain relevance
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Snapple is leaning into nostalgia as it looks to regain relevance with consumers, rolling out refreshed packaging inspired by its classic look along with new flavors designed to appeal to younger audiences. The Food Institute explored whether tapping into the past can help an established brand reconnect with longtime fans while winning over Gen Z.
quench Executive Creative Director Chuck Meehan shared his perspective on the importance of authenticity when reviving a legacy brand. Rather than trying too hard to appear relevant, Meehan said brands should “show up where culture lives: in social feeds and in real-world moments.”
Read the full article on The Food Institute.
