Some brands try so hard to be in a conversation with consumers that they fail to seem authentic. A smart partnership with another brand or an influencer can help. It’s also one of the trends in our 2024 Food & Beverage Trend report.
BEHIND THE TREND
Brands have always tried to stay relevant and part of their target audience’s conversations. Some brands try so hard to be in a conversation with consumers that they fail to seem authentic in doing so. Consumers dislike feeling that they’re being sold to, so when brands create a message to stay relevant, it may come off as fake and potentially alienate customers.
Partnering with a popular brand or an influencer makes it easier for brands to jump into the conversations with their target audiences, rather than forcing the brand into a space they don’t belong in.
THE TREND IN ACTION
There’s no shortage of examples of brands and celebrities connecting in various ways. Chobani and Jennifer Garner joined forces to promote funding the Supplemental Nutrition Program for Women, Infants and Children (WIC).
Pepsi and Notorious B.I.G. collaborated to celebrate the 50th Anniversary of Hip Hop and pay tribute to his music from the rapper’s past. Morningstar Farms and TenderFix partnered up to deliver plant based products to chicken tender lovers across the country.
Stop by the Trends page of the quench website to learn more about quench’s 2024 Food & Beverage Trends report and to sign up to receive a customized, in-depth presentation of the report for you or your team.
