As more people are traveling, more are also sharing their culinary adventures on social media in a trend we call “Food Tours.” Those shared culinary adventures are also one of the trends in our 2024 Food & Beverage Trend report.
BEHIND THE TREND
As more people are traveling, there are people who are sharing their delicious eats as they explore new countries. Travelers post photos and videos of street food, cultural delicacies, and popular restaurants for others to try.
These posts not only recommend places to eat or travel to, but also help teach viewers about different cultures and cuisines without users having to travel to those locations.
THE TREND IN ACTION
The World Food Travel Association defines food tourism, also referred to as gastrotourism, as “traveling for a taste of place to get a sense of place.” Gastrotourists are taking that job seriously. On TikTok, #foodtours and #foodtour has over 970 million views, and there are over 9,340 social mentions across different platforms.
Stop by the Trends page of the quench website to learn more about quench’s 2024 Food & Beverage Trends report and to sign up to receive a customized, in-depth presentation of the report for you or your team.
