Freeze-dried snacks and ingredients have been gaining popularity across social media. Users are buying freeze-dryers and freeze-dry everything from strawberries to salmon to candy. The movement is just one of the trends in our 2024 Food & Beverage Trend report.
BEHIND THE TREND
Freeze-dried snacks, ingredients, and supplements are becoming popular, particularly in natural foods that lose nutritional value with other, more common preservation methods. Freeze-dried products guarantee shelf-stability and nutrition, while their airy texture offers sensory appeal.
Besides the health and shelf-stable benefits, many users are into ASMR (Autonomous Sensory Meridian Response) and hearing certain sounds helps them to calm down and relax.
THE TREND IN ACTION
The accessibility of at-home freeze-dryers has created a surplus of users selling their own freeze-dried snacks on TikTok. The hashtag #FreezeDriedFruit has over 73 million views on TikTok while #FreezeDriedCandy has over 3.9 billion views.
Stop by the Trends page of the quench website to learn more about quench’s 2024 Food & Beverage Trends report and to sign up to receive a customized, in-depth presentation of the report for you or your team.
