The Big Game isn’t just about football—it’s about the ads. And for 22 years, SpotBowl, Pavone Group and quench’s annual Super Bowl ad poll, has given fans a voice in choosing the best commercials of the night. But this year, it’s not just the fans weighing in. Thanks to predictive analytics, we’re bringing data into the mix to forecast which ads will dominate.
PREDICTIVE ANALYTICS CHANGES THE GAME
SpotBowl’s proprietary predictive analytics tool, developed by the data scientists at Pavone Group and WildFig, takes the guesswork out of picking the best ads. Using historical voting data and key ad elements like humor, emotional appeal, visual impact, and relatability, the tool analyzes each spot to predict how well it will perform in fan polls like SpotBowl.
It’s a data-driven playbook for spotting the ads that will score big with consumers and it does it with remarkable accuracy. In the past two SpotBowls, it correctly predicted four of the top five finishers.
FOOD & BEVERAGE BRANDS TAKE THE FIELD
Each year, the Big Game serves as a prime-time stage for food and beverage brands, and 2025 is no exception. Some familiar faces and a few surprises as CPG brands battle for the most memorable spot of the night.
The Beer Bowl Continues – Anheuser-Busch is promoting Budweiser, Bud Light, Stella Artois and Michelob Ultra. Meanwhile, Coors Light returns for the third straight year.
Snack Wars Heat Up – Does Doritos fan-made spot have what it takes to hold off a challenge from Lays, Pringles and Ritz? America’s vote will decide.
Food & bev rookies make a splash – Coffee Mate, Haagen-Dazs, Totinos, Liquid Death and Ritz are all making their Big Game debut.
With so many brands vying for the spotlight, the question remains: which ads will rise to the top? Your votes (and our predictive analytics tool) will decide. Pre-game voting is live now at SpotBowl, where you can weigh in on the pre-released ads before the Big Game. Then, come back on game day to vote for the full lineup. May the best ad win!
