quench Managing Director Ami Lawson in The Food Institute on Affordable Indulgence and other trends shaping 2026
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Consumers may be watching their budgets, but they’re not giving up the things that bring them a little joy. The Food Institute explored findings from quench’s 2026 Food & Beverage Trend Report, including Affordable Indulgence, the Micro Community Effect, Apocalyptic Provisions, Sensory Overload and other shifts influencing how consumers eat, drink and connect with brands.
quench Managing Director Ami Lawson shared her perspective on how consumers are balancing saving and splurging, and why relevance is increasingly more important than mass appeal. “Consumers aren’t necessarily looking for the cheapest option,” Lawson said. “They’re looking for the option that feels worth it.”
Read the full article on The Food Institute.
