Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to quench to create a fully integrated campaign to launch the sauces nationwide.
The campaign, which kicked off in July, includes digital advertising, social media, and integrated media planning and execution. (Check out the 15-second spot, “Party Aisle,” here.)
“Flavortown is a big brand with big potential. Each sauce is a testament to Guy’s reputation as a connoisseur of bold, unforgettable and craveable flavors,” said Litehouse Inc. VP of Marketing and Communications Paul Hemmingway. “In the end, this is a sauce America is going to love. It’s up to quench to help tell the Flavortown sauce story and make that connection happen.”
The Flavortown lineup includes four barbeque flavors and five dipping sauces. Among them are Honey Money BBQ sauce, Top Secret Sauce, Mop BBQ sauce and Guy’s Famous Donkey Sauce. The line-up is available at retailers nationwide.
Litehouse Inc. is 100% employee owned and a leader in refrigerated salad dressings, dips, sauces, cheese, and other consumer packaged goods. In addition to Flavortown, the company’s portfolio includes Organicville, Sky Valley, Veggiecraft Farms and California Pizza Kitchen.
