Beverages in the Form of Cubes Offer Significant Advantages
Some functional beverage brands are seeing success with their cube-form innovations. Brands like waterdrop, Bumpin Blends, and Dice have condensed functional beverages such as flavored hydration, smoothies, and coffee into cubes. These cubes are advantageous in terms of sustainability, distribution, customization, and quality.
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Private Labels Continue Surge Against National Brands
Private labels are continuing to grow and snatch share from national brands. Private brand products are outperforming national brands’ products in terms of sales growth rates, especially in Europe where private label products account for over 50% of supermarket sales in certain countries. Cost is the major deciding factor for many consumers facing financial difficulties.
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Some Consumers are Monitoring their Alcohol Intake with Zebra Striping
Some consumers are practicing “zebra striping” to moderate their alcohol consumption. Zebra striping is when one alternates between alcoholic and non-alcoholic beverages during an occasion. This approach brings major opportunities for non-alcoholic beverage brands.
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FDA Strives to Reduce Sodium Intake to 2,750 mg per Day this Year, 2,300 in Long-Term
In 2021, the FDA set a sodium intake target of 3,400 mg per day for Americans. Recently, the FDA has moved this target to 2,750 mg of sodium per day in an effort to decrease sodium intake, bringing about healthier eating habits. The FDA has a long-term goal to reduce the target to 2,300 mg of sodium per day.
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Coffee Consumption may Lead to a Decrease in Body Fat and an Increase in Muscle Mass
A recent study showed that coffee consumption led to lower body fat percentages and higher muscle mass percentages. This may be due to the caffeine, but the results should be taken with a grain of salt due to the low number of participants. More research should be done.
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